Find the Right Custom Logo Design for you
For all companies, the creation of a logo is as important as setting up a business plan. And just
like a business plan, there is a lot of work involved to ensure the end point is what you are
looking for. It is not as simple as going to a graphic designer and getting them to create a cool,
modern symbol with an unoriginal tagline. Unfortunately, the process goes well beyond a "cool"
symbol. It goes beyond what you think is the hype. Instead, a good logo design requires a deeper
understanding of the workings of your business, how it can best be represented, the overall
impression it leaves on its viewers, and if it's memorable enough to be retained in the minds of
your target market.
Your logo's every curve and color must exist for a reason. All elements should come together to
contribute to an overall powerful and clear message easily conveyed to anyone who sees it.
Color Selection
Let us start with color. Colors mean something. Some colors make you mad, some make you calm and some make you agitated and so on. Every color has a psychological impact on people and a good mastery of such knowledge will prove to be very useful in creating your logo.
Composition of Elements
Selecting the right images shapes for your logo and arranging them also requires a good amount of thought. Overdone logos with a lot of curves and circles might leave you confused and overwhelmed. At the same time, some are too simple that it leaves you unimpressed with no clear idea what the business behind that logo wants to say. Investing time and effort on trial-and-error tests on your logo design might seem a tedious task, but once overcome, you will reap the rewards with more response and more results from your viewers.
Getting It All Together
Before we think of what color or shape, at the base of our minds is what your logo should symbolize. The "what" comes first before the "how". From the base sketch, to the colors, to the shapes, always check if every addition gives more value to your logo in association with your brand. In addition to the value of the parts of your logo, another thing you should keep a keen eye out for is the overall balance of your design. You must think about how to balance your logo design well enough that each stroke is where it should be and everything taken in its totality equates to a clear message so that people can understand:
- What your business does and what it believes in
- The products and services you provide
- The advantage of choosing your products and services over others
Big companies use small fonts to convey that despite the enormous size and spread of their organization, people from all walks of life, even the less prestigious, can still make business with them. A small type makes people less daunted and rather more at ease in approaching the company.
The color red, not only grabs our attention, but it also communicates a sense of professionalism, passion and stability. That's why it's no surprise that several financial or banking companies make use of this shade like Mastercard, WellsFargo, and HSBC.
As well as designing a custom logo, your business will probably also need to print their branding across a number of sources. This may include brochures, flyers, promotional products such as pens, keyrings, caps and clothing, or a number of other things. Rushing around to do your own business printing can be a time consuming and stressful job. Outsourcing your print services can be one of the best business decisions you will ever make, freeing up your time and getting in done professional and on budget.
Now let us go to the use of arches. Arches can be used in a variety of ways and in conjunction other elements or letters in your logo. When used overhead, the arch can represent an umbrella to convey protection. Alternatively, in the same sense, when used under the text, an arch can convey reliability like a net catches circus acrobats when they fall. With lines arched in different directions, it is very possible that you can communicate a sense of protection, confidence and trust.
It goes to show that there is no need for too much incorporation of lines and shapes to convey a message to the people. Going overboard with symbols and colors in a logo can create too many elements that people will only add fuss instead of value.
Other custom logo design clients include:
http://www.royalcrest.com.au
http://www.newturf.com.au
http://www.crawshay.com.au
http://www.silentech.com.au
http://www.pelicanrouge.com.au
http://www.williamstowncharters.com.au/
Double check your designs and before you have your professional color printing company work on your logo, make sure that you have created it properly and have thought it out well. You must achieved the proper balance of using symbols that mean something akin to your company and keep them as simple and neat enough as possible. Balanced and uncluttered, remember that.
