How To Create a Logo


Creating your own graphic logo can sometimes be an option if you have the relevent skills in logo design and have the time to make your image work.

There are a number of processes you need to follow in order to create an ideal logo. These involve:

  • Deciding on the text and tagline, if required
  • Choosing colours that look good and reflect your image
  • Selecting fonts that again reflect your company image
  • Deciding on a graphic and designing it to fit in with the logo concept
  • Creating it in multiple file formats to use across different mediums
  • Check with friends and associates for feedback before finalising
More coming soon.

As well has having effective branding to help generate and increase sales, it is also very important to know your customers. One way of doing this is by implementing a survey system which allows you to evaluate your customer base. Using simple touch screen technology, you can create and ask questions, gather data and find out crucial information. Find out what your customers want, and help keep them, as well as attract new ones by staying ahead of the competition.

SEO Further Enchances Brand Recognition


Helping consumers get to know your brand can be one of the biggest marketing implementations you ever do for your business. A customer is more likely to purchase a product or service from a company they have heard of before, rather than an unknown company. So much like with logo design, where you make a logo memorable and get your brand stuck in people's heads, SEO also helps increase brand recognition. Consumers believe that companies listed at the top of the natural listings in search engines are the key brands for their industry. So employing search engine optimisation techniques to get you ranked high on Google is a big positive.

There are many ways that you can optimise a website to get ranked higher in the searches. Keyword rich title tags and meta descriptions, good, unique content that is regularly updated, and strong links back to your website from relevant authority sites are just a few of the things that help. An SEO Melbourne company can undertake your search engine marketing, and make sure your brand is noticed when people type in certain keywords, which will do wonders for your business credibility.